New Google SEO Ranking Factor For Digital Marketing Companies
There is a new Google SEO ranking factor for digital marketing companies that is huge right now. And when you take advantage of it, you can find yourself with higher rankings and more traffic. However, if you ignore it, you will only be missing out on a ton of high quality website visitors.
Even though backlinks continue to be the foundation of Google’s ranking programme, the fact seems obvious that how a search engine user behaves and interacts with the results of his/her search query is indicative of SERP listings. Through this post, we will share 3 practical ways you could take advantage of user experience signals. This will be including our favorite – The APP Formula.
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A few years back tech writer, Steven Levy, wrote an insider account on Google called “In The Plex”. In that book, Steven states that on a very basic level, Google could identify how satisfied users were. The best sign of this user happiness was typically characterized by the “Long Click”.
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In a nutshell, when people visit your website for a specific keyword and then spend some time hanging around, Google picks up on a strong signal that your webpage is making the search engine clickers highly satisfied.
On the other hand, when search engines users quickly saw goodbye to your website like they have a bus to catch, it informs Google of quite the contrary. It shows them that your designed content and website is not the right match for the entered keyword. This is known as the “Short Click”. The trick is to figure out how to get people to stick around on your website. Therefore, it makes Google thinks that your website is the best search result for that particular keyword.
If you are seeking a top search engine optimization company that incorporates Google’s best practices when it comes to ranking websites highly on the search engines, then check out http://devchatterjee.com.
Pail Bridges SEO Related Subheadings
It is really hard to keep people on a page that is 6,000 words long. People do not have the attention span to skim that much content, let alone read it. “Bucket Brigades” is a little known technique that copy writers have been using for decades. The “Bucket Brigades” technique can instantly make your content a lot more compelling.
Bucket brigades are words and phrases that keep people on your page. Specifically, they make your visitors want to keep reading. Bucket Brigades open up little information gaps in your mind and you just cannot help but read the next sentence.
Botomline: Whenever you have a place in your content where people might get bored and hit the “Back” button, add a bucket brigade.
H2 Tags With Meaning
No one enjoys clunky pieces of content with large blocks of text. If you are like most people, you prefer to read content that is broken up into several sub-headings. From our experience, sub-headings are huge and we can never use enough of them. And not just any sub-headings, but benefit-driven subheadings.
Most people use random sub-headings that do break content up as opposed to reading in chunks. However, random sub-headers will not grab your readers’ attention. The correct way to do sub-headings is to include benefits as your sub-headings.
The APP Method
Here’s the truth. When someone visits your website form Google, you have 2 seconds to convince them to stick around. Not 10 seconds, not 5 seconds, but 2 seconds. And if you lose them within those 2 seconds, you lose them for good.
On the other hand, if you hit your visitors with something amazing right off the bat, they are much more likely to stick around. And this boost in time on page can be huge for your Google rankings. And whenever we need to improve the time on page for any of our website content, we turn to the APP Formula.
Explaining The Internet Marketing Method
The APP Method is a proven content introduction framework that is designed to do one thing – keep Google visitors on your website longer. Here is what the APP Formula looks like. The APP Formula stands for “Agree”, “Promise” and “Preview”.
- Local SEO Services Agree – You want to start your article or blog post off with an idea or concept that someone searching for your keyword will agree with. This confirms that you as a content creator understands the readers’ problem. And when someone reading your content sees that you understand them and their problem, they are much more likely to stick around.
- Website Optimization Promise – This is the bit where you give your readers a peek into a better world. Most people think that you need to run hundreds of A/B tests to get the correct conversions. But by directly sharing your promise will confirm that there is an easier way.
- Professional Marketing Preview – Your preview just needs to tell your reader exactly what you have in store for them. And once you put the finishing touches on your preview, you are set. You now have an introduction that keeps Google searchers on your site. And a page that Google wants to show to more people.
Dev Chatterjee NYC search engine optimization company excels at implementing the best practice SEO ranking factors to help get your website ranking #1 on Google and establishing itself as a reputable digital marketing firm.
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Special mention to the best SEO mentor and coach: Kotton Grammer Testimonials